LA through the eyes of its creatives

In September of 2018, as part of California Design celebration, AIGA Los Angeles announced a contest for the best representation of the creative spirit of Los Angeles. The contestants were to submit a design prominently featuring letters “L” and “A” and offer a rationale behind their creative choices.

The AIGA LA Board of Advisors kindly helped in determining the top 9 designs and finally–the Best Design, the creator of which would be awarded a one-year free subscription to Skillshare, an online learning community for the curious and the creative.

Below are the top 9 designs submitted for the Design Spirit of LA contest.

Claudia Perez says: “The design spirit of LA is cutting edge yet soft, inclusive and inviting. LA is a melting pot of diverse influences.”

Luis Diaz’s design features two recognizable architectural landmarks of Los Angeles. He explains this choice: “Both the Watts Towers and “Urban Light” are invaluable examples of design.”

Anthony Acock is no newbie to graffiti art. This one is a combination of the LA skyline, graffiti, and Los Angeles grime, showing how LA can be messy and pretty at the same time.

P.S. Anthony is also on the Board of AIGA Los Angeles.

Youngshim Gontijo believes that California is all about sunny days and vibrant colors, which is why she chose “colors that capture the colors of every tropical fruit and flower in Los Angeles”.

Gloria E. Camacho’s aesthetic is vintage whimsey with a conscientious attitude. Gloria explains her design choices: “The spirit of LA goes beyond comfort to make education worth the sacrifice.”

Noah Cervantes believes design looks best when it’s imperfect and hand done and that LA, like all big cities, is usually rough rather than glamorous.

Emmy Yamaguchi says street photography and beauty in our imperfect world are what inspire her. “[LA is] a chaotic place and doesn’t always make sense, but there’s something about it.”

Fatima Shahab says her design represents an old soul trapped in the modern world.

Best Design

At long last, the winner of Design Spirit of LA and the lucky one to walk away with a free one-year Skillshare subscription is Chris Strimbu. Chris loves minimalism and respects simplicity. “I have a love/hate relationship with LA — entirely love after 18 years.”

Article by Ana Zukova

Ana is a Multi-Disciplinary Designer and Art Director living in Los Angeles, California. She is a co-founder of the GRIDDL collaboration, where freelancers come together to work on web-based projects and is currently teaching Interaction Design at Cal Poly Pomona.

Los Angeles Chapter of AIGA. Empowering the local creative community.

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